NeoCon Chicago is one of the most prominent fairs dedicated to the design of commercial spaces worldwide. During three days, it received close to 50,000 visitors from all over the world and had more than 700 exhibitors and immersive rooms.
Year after year, Neocon brings together architects, designers, manufacturers, professionals, and industry enthusiasts to enjoy and present the latest trends, innovations, solutions, and visions for workspaces.
Indigoff’s first participation in NeoCon
Dauphin, one of the leading manufacturers of office chairs in Europe, invited Indigoff to set up a joint showroom where we had the opportunity to replicate one of their most emblematic chairs, but made 100% with acoustic panel.
Additionally, we had a brand activation where a model wore a purple zentai suit and walked the aisles of NeoCon inviting people to scan a QR code that led to our website, where people could learn more about the brand and our creative and disruptive campaign.
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WRKS Exclusive Event
We celebrated our first participation in NeoCon, bringing all the details to our media partners, stakeholders, clients, and friends so that they could live part of our experience at this great fair. Inspired by the Chicago vibes, we divided this event into three key zones:
Screening and talks: part of our New Business team shared their experience at the fair, and we talked about the new trends in acoustics applied to work spaces, as well as the creative and functional proposal of Indigoff.
Acoustic immersion: we set up a dark room where our visitors experienced a sound piece that showed the functionality of the panel and the importance of reverberation balance in different spaces.
Play room: we had a section with different recreational activities where the acoustic panels were the protagonists, not only for the moment of fun but for the sound experience they represented. In addition, we give away prizes to the winners.
To close the event, we had a DJ who entertained the night while we delighted the palates of the attendees with a Chicago-style deep dish and a great night of networking.
We are sure that the future of interior design is not only avant-garde, disruptive, and creative, but also functional and effective which will improve everyone’s stay in any space.
